Priceline.com stands as one of the most popular, well-known, and financially secure Internet shopping sites and enjoys excellent repeat business. "Name your own price" for airline fares, cars, and hotels has become a reality.
Priceline Better Business Bureau report
As of February 28, 2019, Priceline maintains an A+ Better Business Bureau rating. Priceline has been a Better Business Bureau accredited business since 1998, other than during a 2000 suspension discussed below.
The Better business Bureau bases Priceline's A+ rating on
Complaint volume filed with BBB for business of its size.
Response to complaints filed against it.
Resolution of complaints filed against it.
Length of time Priceline has operated.
Having sufficient background information on the business.
Nevertheless, BidOnTravel.com reminds you that
Your Priceline "Express Deals" and "Name your own price" transactions are non refundable, as are deeply discounted tickets from most sources, including most airlines,
Your "Express Deals" and "Name your own price" reservations cannot be changed even by paying a penalty, and
You must research prices available elsewhere in order to avoid overpaying.
Priceline financial strength
Nearly alone among "dot com" companies, Booking Holdings, the parent company of Priceline.com, KAYAK, etc., has avoided long-term debt even during the sharp slowdown in travel following 9/11. This stability helps protect your travel investment.
This following report outlines Booking Holdings financial condition as of December 31, 2018:
Priceline proves that you can make money with bargain prices, in spite of unstable energy prices and a not yet totally recovered economy.
With its —
Emphasis on published airfares and hotel rates that make booking easier,
Easy to book Express Hotel Deals for deeply discounted prices:
No booking fees on published airfares,
Ownership of additional online sites from Asia to Europe,
Priceline seems well positioned to face traditional fluctuations in travel.
Customer service overview
Priceline's rapid growth once it opened to the public in 1998 has not come without significant problems. During Priceline's first two years,
Consumers complained bitterly that they were not being sufficiently warned about restrictions (penalties) on Priceline.com "Name your own price" bookings
As with nearly all deeply discounted tickets sold in the United States, Priceline.com's "Name your own price: airline fares are non refundable. Moreover, its rules state that dates and times cannot be changed.
Ditto "Name your own price" rental cars and hotels.
In addition, many complaints centered on the quality and response time of Priceline.com customer service, which needed major improving.
Faced with so many complaints, the board of directors of the Better Business Bureau in Connecticut (where Priceline is based) suspended Priceline.com's membership during September, 2000.
Nevertheless, just two months later the Better Business Bureau board voted to reinstate Priceline.com after finding major changes.
Priceline had quickly —
Hired more customer service staff and significantly upgraded their training,
Revamped its website to make show its rules more clearly,
Started to feature more nonstop flights and better connections (no more than three hours for flights in the U.S., when available), and
Sped up its response time to bids to 15 minutes or less. (In most cases, that has become less than one minute).
Perhaps most importantly, Priceline accelerated its transition from the creative "start up" management of its first several years to a management experienced in operating a major business.
As Priceline's Better Business Bureau record shows, you are likely to have a very positive experience today.