If Priceline did not accept your "Name your own price" bid, you have rebid options for your next move:
On Priceline, you cannot immediately submit a higher bid for the same itinerary. However, if you change any of the particulars (such as departure or return date, airports, etc), you CAN rebid right away. Provided you change an aspect of the itinerary, you can also submit a higher bid, depending on how much you want to travel.
Because you can usually include both your first choice and second choice airports in your second bid, you may end up getting your first choice after all.
As the deep discount arm of Expedia, Inc., Hotwire enjoys tremendous buying power.
If you have plenty of time before you travel, you can wait 24 hours, and re-bid on the identical itinerary on Priceline.com. (Remember to recheck the discount travel sites and Hotwire at that time to keep from overbidding on Priceline.)
Priceline offers you fixed price alternatives (where you do not bid), which because of its buying power can be very attractive.